To understand the inspiration that has led to its conception, it is first necessary to examine how we see the role of money in the world:

“Money is meant to increase the wealth, the prosperity and the productiveness of a group, a country or, better, of the whole earth. Money is a means, a force, a power, and not an end in itself. And like all forces and all powers, it is by movement and circulation that it grows and increases its power, not by accumulation and stagnation.” – The Mother, Sri Aurobindo Ashram

Can we put money to use in an ideal way? That is the experiment, the hope, the goal.

Our motto and logo are inspired by the spiritual significance given by the Mother to Helianthus, Sunflower – Consciousness turned to the Light. She says, “Our life ought to be governed by the Love for Truth and the thirst for Light” – this is exactly what the AuroJeeva Trust aspires for.

Finally, not just our motto and logo but also our colours have been inspired and have a significance behind them. According to Sri Aurobindo and the Mother:

 Yellow: The mind; the thinking mind. Yellow is the characteristic colour of mind, especially the thinking mind, the intellect. Its shades indicate different intensities of mental light. Yellow is the light of mind growing brighter as one goes higher till it meets the golden light of the Divine Truth.

Green:  Vital strength; energy, generosity, self- giving; the emotional life-force; the emotional vital; the emotions. A vital energy of work and action, green is very usually associated with Life and a generous emanation or action of forces – often of the emotional life-force. Green light can signify various things according to the context — in the emotional vital it is the colour of a certain form of emotional generosity, in the vital proper an activity with vital abundance or vital generosity behind it; in the vital physical it signifies a force of health.